Packaging as an Effective Tool for Product Differentiation in Soap & Detergent Industry
Packaging as an Effective Tool for Product Differentiation in Soap & Detergent Industry (a Case Study of Unilever Nigeria Plc Aba)
ABSTRACT
This research work was carried out to show that packaging could serve as a differential tool in the detergent industry, using Unilever Nigeria Plc Aba as a case study to arrive at a valid study
The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.
Also steps were taken to determine the possible solution to the above mentioned problems. To better understand the research topic, the researcher views the opinion and contributions of scholar and experts in various fields as regards the subject matter.
Furthermore, questionnaire was used to collect instant information from the research population of 200...